Consulting Services
“A results-oriented and multi-faceted marketing and communications executive with 10+ years of professional experience, I love developing aesthetically pleasing and high performing brands, solving communication problems and breakdowns, crafting engaging communication to persuade and drive consumer and employee action, and deploying creative digital strategy. I have developed brand positioning and marketing strategy, as well as overseen public and internal communication initiatives in a variety of industries—with a unique passion for the healthcare niche. I feel fortunate for the wide range of strategic exposure I have encountered throughout my career — spanning agency, in-house and consulting environments.”
Strategy
Branding
Marketing
Communication (Internal and External)
Digital and Social Media
M&A Integration
Tactical Implementation and Project Management
Website Design / Redesign
Social Media Accounts and Campaigns
SEO / SEM Campaigns
Branding and Rebranding
Magazine / Newsletter Production
Internal / Employee Communication
Employee Relations
Presentation Design
M&A Due Diligence, Onboarding, and Integration
Marketing Collateral Copy-writing, Design, and Production
Writing, Editorial, Blogging, and Ghostwriting
Event Planning, Product / Book Launch
Interior Design Mood Boards, Finish Selection, and Coordination
Resume
A marketing and communications executive with over a decade of professional experience in branding, marketing, communication, driving revenue growth, private equity, and mergers and acquisition integration. Have demonstrated consistent success in national marketing initiatives, sales support, cross-functional M&A integration, as well as employee engagement and internal communication campaigns for growth-oriented organizations. Have held progressive leadership and management roles over the last decade and exhibit proven ability to build superior, creative, and agile marketing teams demonstrating a commitment to excellence, developing strategic partnerships across the organization, and implementing creative solutions and technologies to meet company objectives. A motivated and high-energy leader with experience building brands from the ground up, as well as assessing and implementing market specific rebranding strategies resulting from M&A roll-up activity in a variety of industry sectors. Passionate about aesthetically-pleasing and high-performing brands, intentional and authentic partnerships that shatter corporate silos, and collective winning.
Professional Experience
Founder and Communications Consultant
RRC | Rachel Russell Consulting
May 2017 to Present
Chief Marketing Officer, EVP, Consultant
Sequel Youth & Family Services
May 2019 to August 2020
Senior Director, Marketing & Communications
Epic Health Services
June 2014 to Sep 2017
Director, Marketing & Communications
Marketocracy
Nov 2013 to June 2014
Oct 2010 to Sept 2011
Director, Marketing
Harden Healthcare
Feb 2013 to Nov 2013
Manager, Foundation Branding & Communications
Scott & White Healthcare Foundation
Sep 2011 to Feb 2013
Education
M.S. Advertising & Public Relations
Texas Christian University
2008-2011
B.A. Professional Writing
Baylor University
2005-2008
What People Say
“I’ve had the distinct pleasure of working alongside Rachel in numerous organizations for the past six years. She leads by example and is unwavering in her commitment to an organization and its people. Rachel has the unique ability to hone in on the details that matter, empathetically listen to employees and clients, and partner with leaders across all business units to paint a picture and tell a story. She is a key executive leader and an ethically sound individual. ”
“I’ve had the privilege of working with Rachel at four companies in the healthcare and consumer sectors. The summary is she is a very trusted Executive that delivers commitments, revenue growth and results. Her vision, creativity and instincts are incredible in marketing and communications strategies, building brand awareness, and social media with significant success in driving revenue growth. In addition to driving organic growth and brand success in very competitive sectors, she also led the efforts to lead the integration of 17 successful acquisitions over three and a half years. Rachel is a true contributor to the entire business as she “gets it” and that translates to collaboration, results oriented execution and success. She has operated in all size companies from start ups to a $1.5B, 400+ multi-site business serving millions of customers. She brings this experience, scale and focus to everything she does to support the Team’s success.”
“I had the pleasure of working alongside Rachel for two years at Epic Health Services. From day one, Rachel stood out as a forward thinking and problem solving senior leader with tireless energy for tackling challenges. She established and grew Epic’s marketing strategies through Epic’s most fast-paced growth years (no small feat). Her sincere drive, collaborative spirit, and professional expertise made her both great to work with and highly effective.”
“Rachel’s significant bandwidth allowed her to fully support 4 major lines of business as well as drive our interactive function, on-line and digital marketing. She rapidly assimilates new and often times disparate information to create a clear and concise message or campaign. Rachel’s impressive array of skills combined with her sense of urgency to deliver an exceptional product would make her an asset to any organization lucky enough to attract her.”
“Rachel is a solution focused leader that leverages her creativity to drive results. While working alongside her on numerous projects, Rachel has consistently demonstrated her value by offering effective resolutions to challenging problems. She is a strategic business partner and has created cost-effective programs that increased employment brand awareness in tight labor markets. Rachel is a trusted colleague and a champion of our organization’s culture and mission.”
Let’s Talk
Send me a note! I’d love to grab a cup of coffee (COVID mask on hand!) or jump on a Zoom call to learn more about you, your business, and how I can help amplify your business!
Or…Let’s Social Distance & Grow Your Business
We're all continually evolving due to COVID-19! Let me buy you a coffee and join me for a contactless, digital consult to safely chat about your business goals and learn how I can help you achieve them! Building engaging brands is my passion, and I'd love nothing more than to do that for you!